Amazing Women in eCommerce

Women in eCommerce

Sign up below for updates about our honorees, events, and more.
Amazing Women in eCommerce

Amazing Women in eCommerce is a community dedicated to honoring the women who are shaping our industry, while raising money for Girls Inc. to help build up the next generation of women business leaders.

Yotpo initially launched the program in 2018 seeking nominations to recognize visionary women in the eCommerce space. The incredible response from the industry inspired us to expand our efforts, creating a variety of opportunities for the community to share experiences and build a formidable network of Amazing Women.

Sign up for the latest news, updates on Amazing Women in eCommerce Live events, and Amazing content

2020 Nominations of Amazing Women in eCommerce
Nominations for 2020 honorees are officially open! Each year, we spotlight a group of truly impressive women from the eCommerce industry for their role in shaping the future of how we buy.
Whether they’re your wonderful teammates, colleagues, managers, leaders, friends, or heroes -- tell us their story by nominating today! Plus, with every nomination, we will donate $5 to Girls Inc.
Who can I nominate?

Any woman who works in eCommerce — whether she’s the founder, the marketing manager, a developer at a business, brand or agency, let’s recognize these superstars.

How many women can I nominate?

As many Amazing Women as you want!

Can I nominate myself?

You sure can.

When is the latest I can nominate?

The deadline for nominations is December 31, 2019.

Where can I follow along for AWIE updates?

On our website or on Instagram at @womeninecomm.

Meet the 2019 Honorees
  • Cassie
    CEO & Co-founder
    "In terms of launching something, just start. Wherever you’re comfortable."
  • Ju
    Co-founder & CEO
    "For females aspiring to become leaders, eCommerce is a training ground for future CEOs."
  • Ekta
    VP of Tech & eCommerce
    "In this industry, you need to understand the content, the product, and the consumer."
  • JuE
    "People are looking to brands for authenticity, not just lip service."
  • Benish
    VP Marketing
    "Don’t ask about someone’s success. Ask about the mountains they had to move to get there."
  • Alix
    CEO & Founder
    "You will never be ready. You might as well do it now."
  • Justine
    VP of eCommerce & Digital Marketing
    "Don’t follow trends. Follow your customer."
  • Ginger
    Manager, eCommerce & Digital, Digital Platforms
    I love being in a space where we’re creating memories for people.
  • Muhga
    "Start now. There’s never a better time."
  • Michelle
    Director, Global eCommerce
    "Don’t be afraid to take risks and don’t be afraid to fail."
  • Angela
    Director, eCommerce Strategy
    "Start a little side hustle, and learn the business yourself."
  • Anna Ohlsson-
    "At the end of the day, the consumer is the fundamental driver of changes."
  • Dana
    Global Head of Commerce, Partner Marketing
    "Find that passion and that fire in your belly and just go for it."
  • Megan
    Vice President, Product Management (Digital)
    "Pick something you believe in and your passion will show in your work."
  • Anna
    eCommerce Director
    "First and foremost, learn to become an amazing problem solver."
  • Brianne
    Solutions Architect
    "The discomfort of a new challenge is a sign of growth."
  • Bethany
    Business Analyst Manager
    "Never be afraid to ask why and to push the boundaries."
  • Kristyn
    Vice President, Strategic Customer Engagement, Customer Success
    "If there’s an open door, look into it, and see what’s going on."
  • Stacey
    Director, Digital Portfolio Management, C.S.M.
    "With chaos comes learning."


Yotpo is the leading eCommerce marketing platform. Built on a shared foundation for content, data, and AI-driven insights, our integrated solutions for reviews, visual UGC, loyalty programs, and referrals help forward-thinking brands like Away Travel, THINX, and Rory drive growth through captivating customer experiences, from acquisition to retention. A Forbes Cloud 100 company, Yotpo has raised $101+ million in funding and employs more than 400 people globally.

Yotpo created Amazing Women in eCommerce to put a well-deserved spotlight on the impressive women we’ve had the privilege of working with in our day-to-day. We are proud to champion the achievements of these Amazing Women and to support Girls Inc., promoting women empowerment today and tomorrow.