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Women in eCommerce

Honoring the leaders and rising stars pioneering the future of how we buy
Girls Inc.
$20,000 raised for Girls Inc. Inspiring all girls to be strong, smart, and bold.
Amazing Women in eCommerce
Cassie Abel
CEO & Co-founder
"In terms of launching something, just start. Wherever you’re comfortable."
Ju Rhyu
Co-founder & CEO
"For females aspiring to become leaders, eCommerce is a training ground for future CEOs."
Ekta Chopra
VP of Tech & eCommerce
"In this industry, you need to understand the content, the product, and the consumer."
JuE Wong
"People are looking to brands for authenticity, not just lip service."
Benish Shah
VP Marketing
"Don’t ask about someone’s success. Ask about the mountains they had to move to get there."
Alix Peabody
CEO & Founder
"You will never be ready. You might as well do it now."
Justine Mohr
VP of eCommerce & Digital Marketing
"Don’t follow trends. Follow your customer."
Ginger Yee
Manager, eCommerce & Digital, Digital Platforms
I love being in a space where we’re creating memories for people.
Muhga Eltigani
"Start now. There’s never a better time."
Michelle Frank
Director, Global eCommerce
"Don’t be afraid to take risks and don’t be afraid to fail."
Angela Johnson
Director, eCommerce Strategy
"Start a little side hustle, and learn the business yourself."
Anna Ohlsson-Baskerville
"At the end of the day, the consumer is the fundamental driver of changes."
Dana Testa
Global Head of Commerce, Partner Marketing
"Find that passion and that fire in your belly and just go for it."
Megan Brown
Vice President, Product Management (Digital)
"Pick something you believe in and your passion will show in your work."
Anna Mikkelsen
eCommerce Director
"First and foremost, learn to become an amazing problem solver."
Brianne Calandra
Solutions Architect
"The discomfort of a new challenge is a sign of growth."
Bethany Platter
Business Analyst Manager
"Never be afraid to ask why and to push the boundaries."
Kristyn Levine
Vice President, Strategic Customer Engagement, Customer Success
"If there’s an open door, look into it, and see what’s going on."
Stacey Berman
Director, Digital Portfolio Management, C.S.M.
"With chaos comes learning."
See The 2018 Nominees
Amazing Women in eCommerce
Reshma Chattaram Chamberlin
"I’ve always been ambitious and unapologetic about it."
Hana Abaza
Head of Marketing
"It’s crucial to focus on outcomes rather than output."
Sabrina Abney
eCommerce Director
"In an entirely digital environment, your imagination is your limitation."
Melissa Ng
Senior Product Manager
"Don’t be afraid to take risks, take chances, and try new things."
Meaghan Grimaldi-Williams
Digital Merchandising Manager
"The best education you can get is hands-on learning."
Mila Aldrin
Director of eCommerce
"If you want to work in eCommerce, do it! Start now and just jump in."
Flo Katzenbach
UX/UI Design Lead
"Don’t be afraid of not knowing things. Embrace that."
Alicia Radabaugh
Director of eCommerce
"Your job should align with a personal goal or passion."
Sarah Willcocks
Owner & CEO
"You have to have a personality and an angle, otherwise you're just another business."
Parminder Meers
Senior Partner Manager
"Instead of being a jack of all trades, become an expert in a particular area that interests you."
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Launched in 2018, Yotpo created Amazing Women in eCommerce to put a well-deserved spotlight on the visionaries we’ve been lucky to encounter throughout the course of our work.

The emergent eCommerce space has become fertile ground for nurturing and empowering female talent, and we want to get behind this phenomenon, accelerate it, and create a community around it, through the Amazing Women in eCommerce initiative.

Honorees were chosen by committee from thousands of nominations from the broader eCommerce and retail industry.

About Girls Inc.

Girls Inc. inspires all girls to be strong, smart, and bold through direct service and advocacy. Their comprehensive approach to whole girl development equips girls to navigate gender, economic, and social barriers and grow up healthy, educated, and independent.

As part of Amazing Women in eCommerce, Yotpo is proud to have raised $20,000 for Girls Inc. to pave the way for the next generation of business leaders.

We invite the industry to support this amazing non-profit. Learn how you and your organization can take part: