Sapna Parikh

Head of eCommerce & Digital, Clarins Groupe

Tell us about where you work and what you do there.

I am the Head of eCommerce & Digital at the Clarins Groupe. I oversee our customers’ digital experience with our brands. This includes managing multiple branding and eCommerce sites, digital development, digital marketing, and CRM. I have years of digital experience — in the late 90s I helped launch Bloomingdales.com. From there, I eventually moved into the startup world.

How would you describe yourself?

I am always looking for the best way to impact a person’s life by making it just a little easier. Having been an entrepreneur for most of my career, my mantra has always been “anything is possible.” I also enjoy spending time with friends and family, which includes my husband and two teenage boys, as well as running, biking, and yoga!

My mantra has always been ‘anything is possible.’

Sapna Parikh

Head of eCommerce & Digital, Clarins Groupe
Sapna Parikh

What do you think has been your biggest professional success so far?

In 2007 I launched start-up Stylebell.com in the high-end beauty retailer space. StyleBell.com took the eCommerce customer experience to the next level. We went deep into how we were serving our customers, with licensed cosmetologists answering customer inquiries, influencer marketing as the basis of growth, and the creation of a digitally native brand that was derived from customer feedback. These tactics are now being deployed by companies almost 13 years later.

Where do you find inspiration?

Hiking.

Name an eCommerce brand you admire and why.

Nike. They have transformed the way they relate to their customers in everything they do — from their flexible manufacturing and supply-chain overhaul, to their strong loyalty program.

We’re curating an honoree playlist featuring all of your favorite songs! Name your top three.

Sign ‘O’ the Times – Prince
Empire State of Mind – Jay-Z Featuring Alicia Keys
All the Stars – Kendrick Lamar and SZA

What do you geek out over?

Finding the best vegetarian restaurants in the many cities I travel to.

What’s your guilty pleasure?

Warm piece of bread with some good butter